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What makes our creations and designs special?


Simplicity in style, functionality in movement and uniqueness in signature.


What material do we use?


Like our favorite colors, we are earthy. We strive to use only natural fabrics like wool, linen, and cotton.


Who makes our clothes?


We are in sync with our femininity. All our pieces are designed by women and made by women in Europe. All our creations are designed in Sofia and handmade with love in a small town called Pazardzhik. 


Who are we?

My name is Magdalena. In the heart of my childhood, my mother's skilled hands crafted every piece in my wardrobe, a tapestry of vibrant colors and unique dresses. As I grew, my passion for distinctive fashion blossomed, leading me to sketch unconventional designs. Collaborating with my mother, these sketches came to life as stunning creations that caught the eye of admirers. The demand for such unique styles inspired us to embark on a journey, and in late 2016, Magdalena Alex was born – a fashion brand weaving together creativity, craftsmanship and a story told through every stitch.

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